SCHOOL LIAISON TEAM
Our dedicated School Liaison team engage with teachers and careers advisors at sixth forms, schools and colleges to promote the exhibitions and to register and prepare thousands of students before they attend. This includes:
- Forming close relationships with key decision-makers
- Creating engaging and educational resources to support teachers and young people on the school-leaver journey
- Sending pre-event promotional materials to schools including posters, leaflets, letters, emails and advisory information
- Guiding schools and students through the pre-registration process
- Sending pre-event promotional materials to parents via schools to ensure students and their families have all the information they need to make the most of their visit
ONLINE PROMOTION
- Promotion to students via key websites including Not Going To Uni, RateMyApprenticeship, The Elephant Group, Sutton Trust, the US – UK Fulbright Commission and more!
- Promotion to careers advisors and teachers via websites including RateMyApprenticeship and AllAboutSchoolLeavers
- Organic and paid-for social media promotion to parents, students and teachers via Facebook, X (formerly Twitter), Instagram, TikTok, Snapchat, YouTube and LinkedIn
- Targeted advertising via the school community network app Classlist
- Social amplification tools such as Gleanin to encourage word-of-mouth promotion
MULTI-MEDIA CAMPAIGN
- High-impact TV advertising on key channels including Channel 4 & ITV
- Radio advertising targeting parents on Heart FM and Smooth
- Comprehensive email campaigns to all target demographics
- London Underground panels on key commuter routes
- Strategically placed billboards to attract students en route to school
- Adverts on bus routes across the West Midlands
- Direct Mail and targeted door drops
- Telemarketing campaigns to parents
- Strategic PR campaigns
- Plus, much more!
Deadlines for inclusion in the national marketing campaign kick in early! To ensure your brand doesn’t miss out on exposure to students, parents and teachers across the UK, get in contact with a member of our team now.
WATCH OUR TV ADVERT
Take a look at our TV advert which airs across ITV and Channel 4, offering exhibiting brands unrivalled branding opportunities.